Event

Hitting the Mark – Effective Email Marketing

DateThursday 09 Feb 2012
Time

18:00 for 18:30

Location

Bedford College Studio Theatre MK42 9AH (Directions and Map (PDF)

SpeakerTink Taylor Chief Operating Officer - dotDigitalGroup
Abstract

This event is for every marketer who wants to learn the industry secrets, tricks and techniques for creating email campaigns that get delivered, opened, read and acted on.

dotMailer’s ‘Hitting the Mark’ - an email marketing benchmark study of 41 major e-retailers’ email marketing campaigns - has caused waves in the press. Join Tink Taylor as he discusses the report’s results - both surprising and revealing - that demonstrate the practical lessons to be learnt by every e-marketer. Ensure you have the checklist for email best practice, hints and tips - as well as the industry must read – “Hitting the Mark” email marketing benchmark report.

Tink is one of the founding directors of the dotDigital Group PLC (www.dotDigitalGroup.com), established in 1999 as a full-service digital marketing agency. With offices based in south London, central London, Manchester, Scotland and Northampton they drive site traffic and sales through strategy and design, providing smart, easy to use but sophisticated digital marketing products along with creative and consultative services. Tink is also an elected member of the Email Marketing Councils at both the DMA and IAB. Tink is also a hugely popular speaker at digital and email marketing events.

Agenda

time item
6.00pm Registration. refreshments and networking
6.30pm Introduction
Hitting the mark - Effective Email Marketing
7.20pm Opportunity to question the speaker
7.45pm Thanks
Opportunity to network and talk to the speaker

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