Event

Getting your business found in the search engines - what's new and what's important? Joint event with Bedford College.

DateThursday 04 Oct 2012
Time

18:00 for 18:30

Location

Bedford College Studio Theatre, Cauldwell Street, Bedford, MK42 9AH

SpeakerAnn Stanley Co-Founder and Managing Director, Anicca Solutions Ltd
Abstract

If you run a website but are not familiar with the recent Google updates, you should attend this talk. You will learn how Penguin, Venice and Panda have markedly changed the SEO landscape.

This talk offers a fantastic opportunity for business owners and marketing professionals to keep up-to-date with digital trends and stay one step ahead of competitors. Ann’s talk will see her offering practical advice on how SME sites can maximise traffic and those all-important conversions. Case studies will offer insights into real world best practices and how to apply these to any business. Delegates can expect to leave the talk with the necessary tools to optimise their business websites and maximise ROI.

The talk will provide a host of useful SEO tips, including:

  • What has changed in Google search this year and why this is so important
    Search engine optimisation (SEO)
  • SEO friendly websites (post Panda and Penguin)
    Using blogging, Google Plus and social sharing to help your SEO
  • Mobile search
    Getting traffic and leads from Mobile search
  • Paid search (AdWords Pay-Per-Click)
    Using AdWords for lead generation
    Other advanced AdWords features, such as Remarketing, Sitelinks etc…
  • Increasing conversions
    Using landing pages and call tracking technology to maximise your conversions

    Ann Stanley is a chartered marketer with a wealth of online marketing and web development experience, having started in the industry in 2001. Ann oversees all the online marketing activity at Anicca Solutions, from Pay-Per-Click and search engine optimisation to social media, e-commerce, email marketing and everything else in-between. Ann is Google AdWords Accredited.

    Ann is also a respected authority in the local online marketing industry, regularly hosting workshops in conjunction with Chamber of Commerce, CIM and Leicester De Montfort University; as well as speaking at national and international conferences including SMX, SES, TFMA and Internet World.

Agenda:

6.00pm Registration, refreshments and networking
6.30pm Introduction
Getting your business found in the search engines - what's new and what's important?
7.20pm Opportunity to question the speaker
7.45pm Thanks
Opportunity to network and talk to the speaker

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