The Internet is the fastest and most cost effective way of promoting your business, beating the competition and increasing profits through effective marketing. Nowadays, most businesses have their own website and it is hard to keep track of the actual numbers in such a dynamic environment. According to a recent Netcraft Web Server Survey (September, 2010), there are around 227,225,642 websites worldwide. Particularly in the current financial climate it is important to get the most out of the investment in your business website. The impact of effective SEO (Search Engine Optimisation) techniques and Paid Search (PPC) in driving the right kind of traffic in the right way to your site Is well recognised. Indeed, online advertising overtook TV sales for the first time in September 2009 with Google commanding 80% of this market – and with AdWords the dominant player in the Pay-Per-Click (PPC) arena delivering $13 billion in revenue for Google last year. However, an integrated approach encompassing a range of channels should be taken to developing your internet marketing strategy. According to a recent Nielsen survey, 90% of global online consumers trust recommendations from people they know. As a result, social media has emerged as a powerful channel for driving new customer acquisition and extending the reach of existing online marketing campaigns. If you are interested in learning about Google AdWords, pay-per-click strategies and search marketing essentials, or if you are not au fait with the potential impact of using Facebook, Twitter feeds, YouTube marketing, blogs or discussion forums in driving customers to your website, you should attend this meeting